Pop star Rihanna has inked to perform at the mega-event, which is set to take place during Super Bowl LVII, on 12 February just outside of Phoenix, Arizona.
According to The Hollywood journalist, the 2023 Apple Music Super Bowl Halftime Show has set up its main act. The program will be produced by DPS alongside Roc Nation and Jesse Collins, with both serving as administrative directors and Hamish Hamilton directing. Roc Nation is also serving as the live performance’s strategic entertainment counsel. “ Rihanna is a generational gift, a woman of humble onsets who has surpassed prospects at every turn. A person born on the small islet of Barbados who came one of the most prominent artists ever. tone- made in business and entertainment, ” Jay- Z said in a statement, as quoted in The Hollywood journalist.
“ We’re thrilled to drink Rihanna to the Apple Music Super Bowl Halftime Show stage, ” Seth Dudowsky, NFL Head of Music, added in his statement. “ Rihanna is a formerly- by-a-generation artist who has been an artistic force throughout her career. We look forward to uniting with Rihanna, Roc Nation, and Apple Music to bring suckers another major Halftime Show performance. ”
The Super Bowl Halftime Show is one of the time’s biggest musical specs, with musicians frequently going each- out for their performances and frequent guest appearances. Apple Music will be the event’s presenting guarantor for the first time in 2023, replacing Pepsi, which had patronized the show for the former decade. Before the big game, Apple promises behind-the-scenes casts and other material.
“ Rihanna is an inconceivable recording artist who’s a favorite for numerous millions of Apple Music guests around the world, ” Oliver Schusser, Apple’s vice chairman of Apple Music and Beats, said. “ We’re agitated to mate with Rihanna, Roc Nation, and the NFL to bring music and sports suckers a momentous show — what an inconceivable artist for the initial Apple Music Super Bowl Halftime Show. ”
further information about the forthcoming performance, including skulk regards, will be revealed on Apple Music’s different social media platforms in the ensuing months.
Snoop Dogg, Dre, Eminem, MaryJane. Blige, Kendrick Lamar, and 50 Cent performed at SoFi Stadium for the 2022 Super Bowl halftime show. The Weeknd, Lady Gaga, and Beyonce have all performed lately.
still, the halftime show has grown to be further than just a performance, with musicians constantly exercising the moment to advertise tenures or new compendiums, and talkie cameras constantly rolling to chronicle the figure-up to the big event. According to the NFL, the 2022 Pepsi Halftime Show was watched by further than 120 million people, demonstrating the platform’s reach.
Roc Nation, which has supported the production of the halftime show for the former three times, will also unite with the NFL and Apple Music on the live performance and event.