As temperatures climb during the ongoing European heatwave, many travelers are looking toward the coast for relief. The Italian Riviera, known for its mix of Mediterranean elegance and clear waters, has become a top choice. Recent data from tour operator Citalia reveals that online searches for towns along this coastline have jumped by over 5,000% in the last month, with interest in the Cinque Terre area doubling.
Stretching from the French border through to northern Tuscany, the Liguria region offers a blend of vibrant fishing villages, upscale resorts, UNESCO heritage sites, and an extensive collection of Blue Flag beaches. For those planning a luxury coastal getaway in 2026, experts point to several standout locations.
Sanremo remains a premier choice, recognized for its Belle Époque architecture, historic casino, and scenic, palm-lined promenades. Visitors often enjoy strolls along Corso Imperatrice or the narrow medieval streets of La Pigna. Heather Green, Head of Product at Citalia, highlights that La Pigna offers a sophisticated atmosphere with hidden panoramic viewpoints and intimate local eateries.
Genoa, the regional capital, provides a different vibe by mixing Renaissance palaces with a major historic port. Guests are encouraged to explore the UNESCO-designated Via Garibaldi and venture into the city’s “caruggi” alleyways to find traditional wine bars and authentic pesto. Meanwhile, Rapallo serves as an excellent jumping-off point to access the world-renowned Portofino, famous for its luxury yachts and designer boutiques.
Portofino’s cinematic charm, captured in films like “The Wolf of Wall Street,” makes it one of the most exclusive stops in Europe. Nearby, Santa Margherita offers romantic villas and scenic walking paths, while the quiet fishing village of Camogli is highly recommended for its atmospheric waterfront dining after dark.
Often overlooked, Portovenere provides dramatic cliffside views and the historic Doria Castle, which looks particularly striking in the late afternoon. Finally, the five villages of Cinque Terre—Monterosso, Vernazza, Corniglia, Manarola, and Riomaggiore—continue to capture hearts with their nostalgic charm. To best enjoy this popular destination, experts suggest lingering into the evening once the daytime crowds have faded to experience a more peaceful side of the landscape.
